August 27, 2025
Mechanical Hub’s Appetite for Construction Podcast Highlights Leading with Water Tour
By Alex Gross
Marlena Pahlman, marketing projects manager at GF Building Flow Solutions Americas (GF), joined Mechanical Hub’s Appetite for Construction podcast. Marlena discussed the Leading with Water Tour, which is a mobile marketing experience consisting of a unique education and discovery space to promote the Uponor brand and showcase products, services, and innovation within the commercial domestic water design and installation sector.
GF has a state-of-the-art Uponor Experience Center at their North American headquarters in Apple Valley, Minn. However, for those who haven’t had a chance to get to their headquarters, the Leading with Water Tour brings the Experience Center to them. The tour began when the mobile unit was unveiled at AHR 2025 in Orlando, Fla. Since then, the tour has made 70 stops in 28 states. Leg three of the 2025 tour will conclude on the west coast this fall.
"The feedback has been fabulous," said Pahlman “Customers are so excited to see it and interact with it. They go to the distributor to pick up their product, they see it in the parking lot...we have an outdoor experience we use with tents, grills, and cornhole. We do giveaways and drawings. It's a party atmosphere to break up their day. Customers are really excited to see and enjoy it."
GF has a state-of-the-art Uponor Experience Center at their North American headquarters in Apple Valley, Minn. However, for those who haven’t had a chance to get to their headquarters, the Leading with Water Tour brings the Experience Center to them. The tour began when the mobile unit was unveiled at AHR 2025 in Orlando, Fla. Since then, the tour has made 70 stops in 28 states. Leg three of the 2025 tour will conclude on the west coast this fall.
"The feedback has been fabulous," said Pahlman “Customers are so excited to see it and interact with it. They go to the distributor to pick up their product, they see it in the parking lot...we have an outdoor experience we use with tents, grills, and cornhole. We do giveaways and drawings. It's a party atmosphere to break up their day. Customers are really excited to see and enjoy it."
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